If you’ve logged into your Google Ads account recently and seen a message saying:

“Plan to run EU political ads? Confirm if your account has campaigns with European Union political ads.”

— you’re not alone. This alert has appeared for many advertisers targeting audiences within the European Union. It’s part of Google’s effort to ensure compliance with EU election transparency regulations.

The good news? The alert is easy to handle — and in most cases, it’s just a quick confirmation step. Let’s walk through what it means and how to fix it.

What Does the Alert Mean?

Google requires advertisers to confirm whether their campaigns include political content directed at audiences in EU member countries.

This policy helps Google identify advertisers who need to complete political ad verification, a legal requirement for transparency around election-related messaging.

So, when you see this alert, Google is simply asking:

“Are your ads about EU politics?”

If not — you can confirm that and continue advertising as normal.

Step-by-Step: How to Fix the Notice

Step 1: Log in to Your Google Ads Account

Head to ads.google.com and open your main account dashboard. You’ll see the alert banner at the top.

Step 2: Click the “Review” or “Confirm” Button

This opens a short form asking whether your campaigns include EU political ads.

Step 3: Choose Your Option

• Select “No, this account does not run EU political ads” if your ads promote general products or services.
• Select “Yes” only if you’re running ads related to EU elections, parties, or political issues — then follow the identity verification steps.

Step 4: Save and Refresh

Once you confirm your selection, the banner should disappear within a few minutes (or after you refresh the page).

If You’re Running Political Ads

If you are running election-related or issue-based ads in EU countries, you must complete Google’s EU political verification process:

1. Go to Tools & Settings → Setup → Policy Manager.
2. Under “EU Political Content Verification,” submit your identification.
3. Wait for approval (usually 3–5 business days).

After approval, your ads will include the required disclosure:

“Paid for by [Your Organization Name].”

Common Reasons You Might See the Notice

• You’re targeting EU countries (even if your product isn’t political).
• You recently updated location targeting or ad language settings.
• Google’s system automatically flags accounts for policy confirmation when EU regions are included.

Final Thoughts

This alert isn’t an error — it’s a routine compliance check. Confirming your account’s political ad status ensures your campaigns run smoothly and stay compliant with Google’s transparency policies.

So, if you see “Plan to run EU political ads?” — don’t worry. Just review, confirm, and get back to what matters most: optimizing your ads and growing your business.